Creating images for your website

by | Oct 31, 2016 | 0 comments

Creating images doesn’t have to be difficult or expensive. In this quick post, we will learn:

  • how to acquire free images legally
  • how to create the images in the proper dimensions
  • how to compress the images

A picture is worth a thousand words is sooo true, especially today. Images capture our readers’ attention. They are shared more often than text. And they help us to say more ….

But creating images can sometimes lead to so much frustration. They can slow down your website’s load time, which is a big no-no. In addition, even though they look great on your website, somehow they become distorted in other social media platforms. Furthermore, they can be costly to create.

Fear not, I’m going to share with you the freebies that I use for my own websites and for those of my clients.

Acquiring free images legally

There are quite a few places to purchase images online. In case you were wondering; no, you can’t just grab that image of the cute puppy you saw on Instagram or Pinterest or Google and use it. Images are copyrighted and you could be breaking the law. Plus, no one likes to have their stuff stolen.

Look for images that are released free of copyrights under Creative Commons CC0, with no attributions, if possible, and that specify that you may use them for commercial applications. I get a lot of my stock images free from sites like Unsplash and Pixabay.

Creating images in the proper dimensions

Next, it’s time to edit them into the correct dimensions.  An image you create for your website may not have the appropriate dimensions to be displayed optimally in Facebook or in Instagram. Each application has it’s preferred dimensions. Luckily for you and me, programs like Canva and Get Stencil exist among others. Furthermore, both applications mentioned have free versions, free images and make creating images in the correct dimensions easy since they are predefined. Select your platform. Upload your image or use one of their many free images. Add your text. Download to your computer. If possible, it’s best to download it as a JPG instead of a PNG.

Compressing images

Finally, it’s time to compress it. You don’t need to compress the image if you are simply posting them on Facebook or another social media channel. But if your intention is to upload the image to you website, you should probably compress it. Images are a huge reason some websites take a long time to load. You want to make your image as light as possible before uploading it to your website. For this, I use two free sites.  One is TinyJPG and the other is COMPRESSJPEG.

I try to keep my images below 100Kbs, but do have a few that are bigger than this. The ones that are full-width are typically larger than 100Kb. But even with those, I try not to upload any that are greater than 200Kb. I want my pages to load quickly. If your page takes more than 3 seconds to load, your potential customer may lose interest and go on to another site that loads quicker.

Consequently, this is precisely why I suggest you download your image in JPG rather than PNG. Images stored in JPG are lighter, smaller than PNG. Add to that the compression and they become light as a feather. Try it and you’ll see the difference. Store your image in JPG. Download it. Then store it in PNG. Download it. Look at the size of each. For most of us, JPG will work just fine. If you are a photographer or someone who depends a lot on images, you may need to store them in PNG.

Leave Us a Comment Below

I hope this helps you create awesome images for your business.  Do you use other free tools that I haven’t mentioned? If so, let me know so I can try them out. If you do decide to use some or all of these tools, let me know as well. I love to know that my readers are finding these articles useful.  Now go off and start creating images for your business!





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